For quite a few years now, we have been witnessing a piece of news in the media that MBA education industry in India is not doing well because number of MBA aspirants is rapidly eroding. Barring the top 10-20 institutes in the country, a general observation is that all MBA institutions are the same offering the same run of the mill curriculum same age old teaching methodology. There are many who opine because of this that MBA education is nothing but value added B. Com course. If management studies in India has to survive at the post graduate level, it needs to reorient, reposition its offering on a much larger scale. The governing councils of various so called second rung institutes in the country (that constitute the majority of management institutes in the country) need to involve their faculties, offer them the creative freedom to develop innovative curriculums and also hold them accountable if they fail to restrict the situation from further worsening.
As a faculty in management studies and especially as a faculty in the area of marketing my thoughts are pretty crystal clear. Students who come to do the MBA program do not come to just sit in the class, see the Powerpoint presentations being made by faculties, listen or hear them (as it depends from student to student) and go back home, chill and then when the time for examinations come, they either mug up or innovate to cheat in the exam hall and secure respectable grades. They should come to learn life, they should come to learn business etiquettes, tools and techniques, they should be coming to have application-based education and that requires their wholesome participation and not just being patient and cooperative audiences in class which I describe as Traditional teaching methodology.
I believe case based teaching methodology should be the most followed technique to be adopted by teachers in this direction. Again when I say case based education, it does not mean bringing a case to a class just because one has to. First and foremost, the case has to be relevant to a class and it has to be relevant to the era and scenario when it is being discussed in class. A class on brand positioning does not call for a case study on brand positioning published in early 2000s but a case study that speaks of the era after 2014. Again when case presentations are held faculties should ensure that each and every student works as a member of a learning group and participates. Because that is what will ensure that students are not just learning to apply but also learning to speak facing an audience, learning to present and also learning to present against certain deadlines. These will enable them to be more industry ready rather than just being management graduates at the end of two years of study.