Placements are the most important aspect of institutions offering technical education since students mostly come to such institutions in the quest for better jobs and to thus carve a better future for themselves. It is thus extremely important for such institutions to have the best staff in the placement team who are not just market savvy and have the right information regarding market pulse but also have the service culture in them to interact with students, understand their issues, be reasonably empathetic to make their experiences better and gain suitable testimonials from students that will put or keep an institute in limelight.
What we generally find at management institutes is that first and foremost it is the marketing team who use all their selling expertise to make students take admission in an institute. For quite sometime now, the faculty members also are playing an active role in this process where they go along with marketing team in order to add credibility to what is being spoken by the marketing team members. In the course 2years of education, it is mostly the faculty members who keep interacting with the students and make students weave their own imaginations about the market based on things they state in class. A case in point over here is that you interact with the students of marketing stream in any institute offering management education and over 90% chances are that more than 95% of such students will have a negative expression on their face the moment you say that are they ready to take a plunge into selling once they are done with their MBA. It only shows that faculty members are either not communicating the market truth or are allowing students to ride their own boat of imagination.
The role of placement team in any management institute should start right from day 1 a student joins an institute. Their mental orientation regarding what to expect from the market, what to expect post MBA should be made clear. Unfortunately this is not done since institutes fear if they do so, there will be dropouts in the very first year and thus they will loose out on the revenue a student can generate for an institute in 2 years. Students need to be considered as human beings and not as props of a Monopoly game. Placement team needs to interact from time to time with students, conduct mock GDs and PIs and also ask some of the most pertinent questions that interviewers are likely to ask them when they face the actual interviews. The lacunae in their personality and resume need to be pointed out and guidance regarding how to improve on them need to be stated at the right time and not just before the placement season is to start. Such initiatives will make greater number of students to be not just placement and interview ready but industry ready at the time of placements. This is also one way to achieve differentiation in the market place for a management institute.